The Price Of Bread

JHUS 2025.001 price of bread featured

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sears tv 1974
On the other hand, here are two semi-randomly selected prices for 25-inch televisions from the Sears catalog in 1974. One is 609.95, the other 759.95, which average to 684.95. Divide by 25 and you’ve got 273.98 per viewable diagonal inch, in old-school NTSC resolution at best.

I’m currently using a 40-inch Polaroid flatscreen as my desktop monitor. I paid $259 for it in 2019, which is 319.62 in 2024 dollars, or 7.99 per viewable diagonal inch.

That’s a 97% price decrease, and this is why item price comparisons are always a flawed argument.

Contrary to what seems to be popular belief, this isn’t less true but more so when the flawed argument is supporting a larger (and entirely valid) point about the relative cost of living.

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In 1974 the minimum wage was $2.00 an hour, that would be 12.80 today. But that’s also not a fair comparison because so many things have changed since then about how we make and spend our money. The internet and its accouterments were not a required part of living in 1974, and the expenses one might incur to replicate the necessary functionality were often far lower but also with much lower quality of access, e.g. looking up information in an encyclopedia at your local library rather than on your cell phone. Fundamentally free or close to it, but also limited access and functionality. (Worth pointing out for pedantry that there are of course costs involved in transportation plus the value of one’s time, but that’s still not working out to a monthly cell phone bill of $50-$200+ dollars…and if you’re a kid in the seventies and eighties like I was, you were at school with a library full of reference material several hours a day anyway).

There is also a long, LONG list of important social advances that have happened in the last fifty years. That we are not yet in some progressive utopia doesn’t change that. However as a rhetorical tactic, to ignore or disregard that progress out of fear that people will think the job’s done and stop trying or something (see: “post-racial America” circa 2009) is insulting to the people who made that progress happen and disheartening to those working to ensure we keep moving forward. It also adds to the general sense of futility that can attach to any attempt at meaningful social change, on any level.

Cherry-picked statistics are a fundamentally dishonest and manipulative tactic, and we have to start recognizing that and holding our information sources to a proper standard of valid reasoning and factual accuracy.

“People aren’t going to change and it’s a waste of time to try. You may as well give up, because even with all this advancement you’ve gotten nowhere.” This is a critically important subtext contained within this entire argument. It’s messaging that serves only the interests of the entrenched and abused power to which so many people taking this attitude believe they’re working against.

A loaf of bread ran 28 cents in 1974. It’s 1.92 now. That’s only 7 cents off the standard rate of inflation.

These comparisons have no meaning. They’re only intended to shock and grab attention, but they don’t convey meaningful information. What they are is a nice setup for someone who understands why this framing fails (consciously or unconsciously; Hanlon’s Razor applies) to come along and yank out a list of similar comparisons – go ahead and price what would’ve conceivably passed for a home computer in 1974, or a mobile phone! – in an attempt to invalidate the core point that we’re living in a capitalist-sliding-quickly-into-fascist dystopia, which stands just fine on its own without making a bunch of cherry-picked comparisons in an appeal to emotion.

In both cases – and this is important! – the actors at hand, both the person throwing these kind of “information” around and those who show up to try to undermine the thesis by attacking the obvious weak points in the supporting arguments or evidence, are deliberately and intentionally aiming at your emotional responses in order to subvert, distract, and ultimately mitigate your critical thinking, because they both know their arguments don’t hold up to critical analysis.

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