Ah, Facebook jail. I’ve spent many an hour carving hashtags in those brick walls while waiting for some minor offense to fade. I’ve come close to losing my account completely a couple of times over the years.
It’s easy to joke about, but for people like me whose livelihood depends on social media and who aren’t just scam artists that don’t care if they burn through 200 identities a year, the prospect of losing an account or having a page shut down after you’ve spent years building it up can be a major threat. Late last year, a fairly huge page where I was co-administrator was shuttered by FB for some repeated violations (by other admins). I’ve not talked about what I know about that situation, but today I’m going to share what I learned from that, and from my other brushes with the long arm of the Zuck.
Let’s get started! Use the header button below to navigate between pages, it’s a fairly long post and I didn’t want to wall-o-text you.
Disinfo on Facebook has always been a problem and in some ways always will be. The reality of the world is that there is no possible way Facebook can hire enough human beings to read every flagged or reported message and spend even five minutes carefully assessing it. However, there are some pretty common things that scammers and traffic maggots love doing that are a fast and easy way to get thrown off the network.
Super important: If you are running a page or group and something posted there gets a fact check overlay put on it, DELETE THE POST IMMEDIATELY, DO NOT LET IT JUST SIT THERE WITH THE FACT CHECK ON IT.
- Fake celebrity death reports – this is way too common, still. Not a day goes by when I don’t see some jerk posting about Simon Cowell or whoever’s likely to draw traffic dying tragically in the hospital. Aside from my feelings on the matter there are tons of people who just can’t resist sharing this kind of stuff because they see it and go OH MY GOODNESS SIMON COWELL WAS KILLED BY A MOSQUITO BITE ON HIS TAINT! I HAVE TO TELL ALL MY FRIENDS WHO LOVE X-FACTOR! Don’t. Don’t, don’t, don’t, DON’T do this. ANY time you see a celebrity death report, even if it looks like it’s coming from a legitimate source, check the news first. Until you see it on trusted outlets – regardless of your political biases – don’t believe it and don’t share it. (Bonus points: check your local network television station website! They’ll usually have stories like this covered within a few minutes of the story being officially and reliably confirmed.)
- False medical/health information – regrettably Facebook has become less aggressive about nuking stuff like telling people to drink horse dewormer to treat viral infections, but the most egregious stuff will still be flagged. It’s not just about stuff like Covid though, and it’s not just about “what’s in the news right now.” NaturalNews.Com and the odious con man who owns them, Dr. Joseph Mercola, finally got thrown off the platform for constantly pushing bad health information so he could sell useless supplements to the naive and credulous, and FB’s tolerance for this sort of scam has become very, very low. Just like above, that means a whole lot of folks are risking the loss of their accounts for sharing this kind of information because they don’t know any better. Those unfortunates are created by people like Mercola, but that’s not going to save them from getting banned or ultimately booted off the network if they share this kind of (completely wrong and dangerous and utterly scamtastic) content.
- Fake missing animal or missing people reports – this is a more insidious form of disinformation that’s currently rising in popularity. The way this works is the scammer will post a message to a ton of regional pages and groups about a missing animal, which induces just about everybody to go “awwwww” and share the post. Then when the scammer sees one going viral, they change the post to something different and very much not what you thought you were sharing. This can range from scam sales and malware links to odious political stuff like white supremacist or neo-Nazi content. Be sure you check out any information like this very carefully before sharing it; if it’s not sourced from a law enforcement agency or known journalism source, it’s probably fake and you shouldn’t touch it.
As a general rule, if you can’t find the information on a major news site or in a peer-reviewed journal article, don’t trust it until you can. Important caveat: sites like PubMed are often mistaken for reliable sources, but they’re just source aggregators and not all the journals they aggregate from are reliable. If you’re not sure, don’t share!
